In 2010, Steve was working in the hi-tech industry when he was laid off. Soon after, several friends started a micro-brewery in Ottawa and Steve went to work selling beer and helping to launch their company. After Hogsback Brewing Co. appeared on Dragons' Den, the brewing company focused on sales through the LCBO and the Beer Store and no longer required a full time sales person.
Joining Broadhead Brewing Co. Steve "learned a lot from the Broadhead guys, most importantly that you don't need to spend a fortune to start a company," says Steve. "I began to look into starting a distillery of my own". Morrier soon learned that Ontario regulations governing distilling were onerous. Undeterred, Steve knew there was a place for him in the resurgence of the craft cocktail movement.
Steve began experimenting with different cocktail syrups and inviting friends and family to test his recipes. “Mixes currently on the market are filled with artificial ingredients and taste bad”, says Steve. “Artisan distillers are creating amazing craft spirits, so why are we using cheap mixes? Craft spirits deserve an authentic craft mix”. Steve’s mixes were an instant hit, and Steve’s house became the most popular on the street.
It soon became clear that there was a wider demand for artisan craft cocktail mixes that allow people to make simple and delicious cocktails at home. Split Tree Cocktail continues to produce authentic and flavorful small batch cocktail mixes for cocktail lovers everywhere.