It all started with a cocktail
As with all truly good ideas, Split Tree Cocktail Co. began with a cocktail party. We invited our friends and family to taste six different tonic syrups numbered 1 through 6.
Did they know they were guinea pigs? Nobody remembers. But the clear winner was Tonic No. 3. So we put it into production and set to work developing more small batch, hand crafted cocktail mixes using whole fresh ingredients, no artificial preservatives, and nothing we can’t pronounce. The results in a multiple award winning selection of cocktail and soda mixes for the consumer with a discerning pallet!
We believe in spending time with friends and family, enjoying each other’s company and sharing a drink. The importance of that experience should be reflected in the quality of the drinks you serve. Quality time deserves a great drink.
In 2010, Steve was working in the hi-tech industry when he was laid off. Soon after, several friends started a micro-brewery in Ottawa and Steve went to work selling beer and helping to launch their company. After Hogsback Brewing Co. appeared on Dragons' Den, the brewing company focused on sales through the LCBO and the Beer Store and no longer required a full time sales person.
Joining Broadhead Brewing Co. Steve "learned a lot from the Broadhead guys, most importantly that you don't need to spend a fortune to start a company," says Steve. "I began to look into starting a distillery of my own". Morrier soon learned that Ontario regulations governing distilling were onerous. Undeterred, Steve knew there was a place for him in the resurgence of the craft cocktail movement.
Steve began experimenting with different cocktail syrups and inviting friends and family to test his recipes. “Mixes currently on the market are filled with artificial ingredients and taste bad”, says Steve. “Artisan distillers are creating amazing craft spirits, so why are we using cheap mixes? Craft spirits deserve an authentic craft mix”. Steve’s mixes were an instant hit, and Steve’s house became the most popular on the street.
It soon became clear that there was a wider demand for artisan craft cocktail mixes that allow people to make simple and delicious cocktails at home. Split Tree Cocktail continues to produce authentic and flavorful small batch cocktail mixes for cocktail lovers everywhere.
Our experience on Dragons' Den
"Deciding to pitch my craft cocktail mixes to the Dragons was an easy decision. I knew the fresh authentic flavours of my cocktail mixes would impress even the hardest to please Dragon. I was thrilled when not one, but three Dragons made amazing offers!
I chose to partner with Manjit Minhas. During my pitch I felt we instantly connected about what makes a great cocktail. Manjit immediately understood my product, what makes Split Tree Cocktail Co. mixes unique, and how she could use her experience to help make us successful. Manjit runs a family company and gives back to her community - I love that, and knew she was the right partner for Split Tree Cocktail Co."
- Steve Morrier
CBC Dragons' Den dragon Manjit Minhas makes a deal with Split Tree Cocktail Co.
"I invested and closed a deal with Steve and Split Tree Cocktail Co because I was so impressed with his passion as a budding Entrepreneur and his hand made artisan products. I loved the taste and quality of the products and so did all the other dragons! It's hard to impress me as I taste dozens of products each day to mix with our premium spirits. I knew I could help Steve take his company to the next level with some marketing, branding, manufacturing and distribution help."
- Manjit Minhas